Buenos Aires — since 1985
We are Polo.
We don't use the game of polo to promote the brand — we are polo. A story of family, fair play and forty years of craftsmanship, from the fields of Argentina to the world.
The La Martina Manifesto
“We believe in Polo. We believe in the value of family, in fair play.”
At La Martina we believe in taking our time: for ourselves, for the people we love and for our planet. Built on integrity, on respect for people and nature, and on the timeless values of polo, our goal is to inspire new generations to protect the world and build a cleaner, fairer and more human future.
The Simonetti Family
Founded in 1985 in Buenos Aires by Lando Simonetti
La Martina was born as a specialist in high-performance polo equipment, designed to meet the most rigorous demands of professional players. "We built a brand and earned respect with what we had, as a family."
Today, under the leadership of Adrian Simonetti, La Martina is expanding its international presence — consolidating the brand as a global leader in luxury lifestyle, rooted in an authentic polo heritage.
Adrian Simonetti, Lando Simonetti, Gachi Ferrari, Ignacio Archain and Santino Simonetti.
Polo Heritage — The Sport of Kings
Born with an international vision, rooted in polo
From producing top-level polo equipment to entering the luxury lifestyle market, polo has always remained our essence. As the brand grows globally, our priority is to stay true to our roots, preserve our identity and continue to engage the polo community around the world.
A leading brand in professional polo equipment and a partner of the world's finest clubs — a unique heritage supported by continuous R&D, in-house artisanal production and a bespoke service for the exclusive community of polo players.
40 Years of History
From Argentina to the rest of the world.
1985
Founded in Buenos Aires by Lando Simonetti, specialising in high-performance polo equipment for professional players.
The '90s
A high-handicap polo team is born; La Casona, our flagship store, opens in Buenos Aires. La Martina becomes the official supplier of the polo World Championship.
Best of British
Official clothing partner of the Guards Polo Club, with a store just steps from the Royal Box, next to the celebrated Queen's Ground Number One.
2010
Partnerships that create change: a global licensing agreement with the Guards Polo Club brings the iconic Military Jacket to international recognition.
Today
Under the leadership of Adrian Simonetti, La Martina expands its international presence as a global leader in luxury lifestyle, rooted in an authentic polo heritage.
Professional polo equipment
Our distinctive element
La Martina is a leading brand in professional polo equipment and a partner of the world's finest clubs. A unique heritage, supported by continuous research and development and by in-house artisanal production.
Our bespoke service caters to the exclusive community of polo players — a key competitive advantage that has defined the brand since the very first stitch.
Strategic Vision & Modernisation
Heritage codes, contemporary relevance.
Products & Experiences
Continuous innovation and collaborations with luxury brands to keep collections fresh and engaging, expanding technical polo equipment into new sport categories.
Geographies
Experiential polo lifestyle and hospitality events, an established presence in Europe, Latin America and the Middle East, and a targeted strategy for Asia.
Channels, Marketing & CRM
Everything we do in the world of events is built on an experiential vision — creating an omnichannel connection with our consumer across retail, digital and live experiences, supported by digital-first campaigns, immersive polo events and CRM.
Collaborations — Where it all began
A global platform across sport, fashion and culture
Collaborations have always been central to La Martina's identity. As the world's leading polo brand, we have grown through lasting partnerships in sport, fashion, hospitality and culture — with names such as Cartier, Hermès, Maserati, Royal Salute, Hublot, Bentley, Piaget and Nespresso.
Each collaboration strengthens our role as a global platform that connects communities, elevates experiences and brings polo heritage to new audiences — most recently with Supreme® and Jacob & Co.
Supreme® / La Martina / Jacob & Co.
The Spring 2026 capsule
"When a brand like La Martina returns to the centre of the conversation, it isn't just nostalgia doing the work." A collaboration that reintroduced our heritage codes — the polo rugby, the crest, the numbering — to a new global streetwear audience.
Polo World Venture Events
We don't sponsor polo. We stage it.
At the heart of La Martina's strategy is a global calendar of prestigious polo events that enliven the world's most influential cities — London, Buenos Aires, Dubai and Milan. These events create a unique platform where sport, luxury, culture and hospitality converge, engaging audiences and strengthening relationships with local institutions, partners and communities.
Polo World, founded in 1994 as an agency dedicated to polo services, works closely with La Martina under the leadership of Adrian Simonetti, forging a solid alliance with the Federation of International Polo and the leading international associations.
The La Martina Cup Tour builds on this vision with a series of exclusive events in the main international destinations — using polo as a platform to elevate the brand, connect a global audience and strengthen La Martina's leadership in the world of polo.
La Martina's Presence in the World
All over the world, with roots in Argentina
A global presence spanning Italy, France, Greece, the United Kingdom, Morocco, Egypt, Bulgaria, the United Arab Emirates, Jordan and India, together with a solid footprint of more than 100 stores in South America — from Guatemala to Argentina, from Colombia to Chile.
Port Said, Egypt
Dubai, UAE
Mumbai, India
