LM Europe SA, with its registered office at 2 Via Maestri Comacini - 6830 Chiasso - Switzerland (hereinafter referred to as "LM") – as well as its commercial partners and affiliated companies – recognises the importance of protecting the personal data of its customers. It therefore undertakes to inform you about the procedures adopted for the collection, processing and storage of the personal data communicated by you during the purchase of La Martina brand products at a shop.
This Privacy Policy has been drafted and personal data will be processed in accordance with European Regulation 2016/679 (the GDPR) as well as the Swiss Federal Data Protection Law (LPD) of 25/09/2020.
Personal Data refers to any information relating to an identified or identifiable natural person ("Data Subject"); an identifiable person is one who can be identified, directly or indirectly, by way of, for example, an identification number or one or more factors specific to their physical, physiological, mental, economic, cultural or social identity.
1. Purpose of Processing
1.1 Personal Data will be transferred and processed only for specific and legitimate purposes. The Personal Data processed and collected may include (i) first and last names, (ii) addresses, (iii) postcodes, (iv) email addresses, (v) telephone numbers, (vi) dates of birth, (vii) payment information, (viii) demographic data, (ix) details on the items purchased. Other data may be freely provided by the user.
1.2 In its capacity as Data Controller, LM will collect and use the customer's Personal Data to enable online purchases on the www.lamartina.com website (hereinafter referred to as the "Website") and, subject to the express consent of the latter:
(i) for marketing purposes, including carrying out customer satisfaction evaluations, market research and surveys, and product offers and promotions by sending short emails, SMS and newsletters regarding LM or the products and services offered, or by employing traditional methods;
(ii) for market analyses to tailor promotions, discounts and targeted communications to the data provided;
(iii) for profiling activities to assess the customer's interests, preferences and purchasing habits with regard to La Martina products; (iii) for the international transfer, storage and processing of personal data in places other than the headquarters of the Data Controller.
1.3 Failure to consent will not give rise to any consequences, other than the inability to be included in statistical analyses; to receive promotions, discounts and targeted communications based on the data provided; and/or to be informed about any marketing and promotional initiatives/advertising. We may collect the following categories of Personal Data:
- registration data uploaded when the user creates an account on our online platform, which may include their first and last name, address, gender, date of birth, country of birth, email address, username and password;
- transaction data collected when one of our products is purchased via our online platform, which may also include information about the products purchased and payment information;
- information on the customer's location at the time they visit our online platform;
- registration data when the customer participates in competitions and/or promotions organised by a shop or by LM.
1.4 The Personal Data provided by the customer may also be used and processed by LM for the following core purposes:
1.5 With optional consent, Personal Data may be used by LM for marketing purposes, as described in the points mentioned above. This type of Personal Data can be defined as "Optional Information", and it is therefore possible to revoke the use of such Personal Data at any time by sending a communication to: LM Europe SA, Via Maestri Comacini 2 - 6830 Chiasso - Switzerland, Telephone: +41 (0)91 6905100 - Fax: +41 (0)91 6905109; email: privacy@lamartina.eu
In some cases, the customer may provide us with information regarding third parties (for example, for a gift). In these cases, the customer must obtain specific authorisation from these third parties to provide us with their personal information.
1.6 Soft spam. Limited to the email address or other contact details provided by the customer during the purchase of a product, the data provided may be used to allow LM to directly offer similar products and services (so-called soft spam), without prejudice to the right of the user to object to such processing.
1.7 Automatic decision-making processes. The Personal Data processed by LM will not be subject to automated decision-making processes that may have legal effects and/or any other similar effects on the Data Subject.
1.8 Legal basis for processing. Personal Data is processed: a) for the performance of the contract and of the pre-contractual measures requested by the Data Subject; b) to comply with legal and tax obligations; c) on the basis of the Data Subject's consent for marketing, profiling and commercial communications; d) on the basis of LM's legitimate interest for the purposes of security, fraud prevention, protection of its rights and improvement of its services.
2. Processing Methods
Personal Data may be collected using electronic or paper processes via a specific protected system. Personal Data will also be processed via the CRM (Customer Relationship Management) system managed directly by LM or by a data processor. The customer database is located in Germany (Cloud), Switzerland, Italy and Belgium (hereinafter referred to as the "Database"). Your Personal Data will be processed by LM's employees and/or business partners who have been specifically designated as data processors, and LM may therefore also share your Personal Data with the following third parties:
a) any entity (including public authorities) that may access Personal Data on the basis of statutory and administrative provisions;
b) any public and/or private body, be they individuals and/or entities (legal, administrative and tax consulting firms; judicial authorities; Chambers of Commerce; employment authorities, etc.), if disclosure is required or functional for the correct execution of contractual obligations or statutory obligations;
c) external parties appointed by LM for certain tasks that are necessary for the supply or distribution of the products (for example: IT providers, hosting companies, project managers, programmers, system experts and database administrators) or whose activities are connected, instrumental or supportive to those carried out by LM;
e) LM's affiliates:
(i) Besting Limited – 13 Whitchurch, Edgware, HA8 6JZ United Kingdom,
(ii) Chukker S.r.l. - Piazza Repubblica, 32 - Milan - Italy
(iii) El Abierto S.r.l., Piazza della Repubblica 32, 20124 Milan, Italy
(iv) Quilate Services SA - Via Maestri Comacini, 2 - 6830 Chiasso - Switzerland
The list of suppliers and tools used may be updated periodically. The updated list is available upon request by the Data Subject.
Personal Data may be communicated – via electronic means – to third parties who provide specific services on behalf of LM as data processors, exclusively to ensure the correct execution of purchase contracts for products in the shops and for marketing purposes, as described above. Personal data will not be disclosed, disseminated or transferred to other third parties without informing you and obtaining your explicit consent.
3. Data storage and retention period
3.1 Data relating to purchases and to administrative, tax and accounting obligations will be retained for the period required by applicable law and, in any case, for no longer than 10 years. Data processed for marketing purposes will be retained until consent is withdrawn and, in any case, for no longer than 24 months. Data used for profiling activities will be retained for no longer than 12 months.
3.2 You have the right, at any time and free of charge, to contact LM to: (a) confirm and rectify your Personal Data; (b) verify the content, source and accuracy of the Personal Data; (c) update, supplement or delete your Personal Data; (d) obtain any other information about your Personal Data collected by LM.
3.3 Cloud. Personal Data may be stored on cloud infrastructures managed by qualified providers selected by LM, located in Switzerland, in the European Union or in other countries in accordance with the applicable data protection legislation. In some cases, the Data Subject may be exposed to risks due to the absence of an adequacy decision and appropriate safeguards. However, no matter where Personal Data is transferred, stored or processed by us, we take appropriate organisational and contractual measures to safeguard Personal Data, and if our activities involve the transfer of Personal Data to third parties located in different parts of the world, for the purposes described in this Privacy Policy, we will impose similar requirements, which are no less restrictive, on cloud service providers, including the obligation to process Personal Data only for the purposes listed above. Furthermore, where Personal Data is transferred to countries that do not ensure an adequate level of protection under applicable law, LM will adopt the safeguards provided for by law, including the Standard Contractual Clauses (SCCs) approved by the European Commission and, where applicable, the adequacy mechanisms recognised by the European Union and Switzerland for international data transfers. A copy of the safeguards adopted may be requested by writing to privacy@lamartina.eu.
3.4 The customer has the right to request, at any time and for any reason, that their Personal Data be transferred from LM to another duly indicated data controller.
4. Data transfers
4.1 For the correct conclusion and execution of the purchase contract, your Personal Data may be transferred to companies affiliated with and controlled by LM – as listed under point 2. d) – located in and outside the EU, which operate as data importers. Personal Data may also be transferred abroad, including within the European Union, to LM affiliated companies or commercial partners. All of these parties must act in accordance with the law and instructions from LM.
4.2 Personal Data will not be transferred abroad to non-EU countries that do not guarantee an adequate level of protection of the data. If such a transfer is necessary to provide services or to execute a contract for the purchase of products, LM – as a data exporter – will ensure that such Personal Data is processed in accordance with this Privacy Policy. Where Personal Data is transferred to countries that do not benefit from an adequacy decision adopted by the competent authorities of the European Union or Switzerland, LM will adopt the appropriate safeguards provided for by applicable law, including the Standard Contractual Clauses approved by the European Commission.
5. Data security
5.1 LM has implemented reasonable and advanced technical and organisational security measures to safeguard Personal Data from unauthorised access, improper use, inadvertent or intentional manipulation, loss or destruction (hereinafter referred to as the "Security Measures").
5.2 The Security Measures are implemented by LM on a continuous basis to ensure an adequate level of security with respect to the nature of and risks associated with the Personal Data. LM ensures that all data processors – as listed in Article 2 – provide an adequate level of technical security and organisational measures to manage processing in full compliance with this Privacy Policy. LM applies the widest-reaching and most appropriate approach – including technological measures – to protect the Personal Data and to avoid any violations. LM cannot guarantee that the Security Measures are able to reduce or eliminate the risk of unauthorised access to or dissemination of Personal Data from user devices; we therefore recommend that you always keep your computer (or other device) updated and equipped with adequate security software. Personal Data is transmitted in an encrypted form (SSL: Secure Socket Layer). The technical Security Measures to protect Personal Data are checked and updated regularly.
5.3 To ensure a higher level of security, Personal Data stored in your account is protected by a username and password (hereinafter referred to as "Credentials"). You are solely responsible for keeping these Credentials confidential. Please report any unauthorised use of your Credentials immediately.
6. Data of minors
Persons under the age limit set by the applicable law in the Data Subject's country of residence cannot validly consent to the processing of their Personal Data without the authorisation of their parent or legal guardian.
7. Cookies and similar technologies
7.1 The Website uses cookies and similar technologies to ensure the proper functioning of its features, improve the user's browsing experience, carry out statistical analyses on the use of the Website and, subject to the user's consent where required by applicable law, personalise content and commercial communications. Cookies are small text files that are stored on the user's device while browsing and that allow certain information relating to the use of the Website to be collected.
7.2 The Website uses technical cookies that are strictly necessary for its operation and may use, subject to the user's consent where required, analytics, measurement, profiling, marketing and third-party cookies. These tools may collect information relating to the device used, the IP address, browsing behaviour, the pages visited, the interactions made on the Website and other technical data necessary for the purposes indicated above.
7.3 Data collected through cookies and similar technologies may be processed by LM and by the service providers acting on its behalf in order to:
Where data is transferred outside Switzerland or the European Economic Area, such transfers will be carried out in compliance with applicable law and with the safeguards set out in this Privacy Policy.
7.4 Cookies that are not strictly necessary are installed only with the user's consent, where required by applicable law, given through the preference management tool available on the Website. The user may change their preferences or withdraw consent previously given at any time. Disabling certain cookies may limit or prevent the use of certain features of the Website.
7.5 The Website may contain links to websites, applications or services operated by third parties. LM does not control and is not responsible for the privacy practices of such third parties. Access to and use of third-party websites or services are subject to their respective privacy policies and terms of use.
7.6 The Website uses or may use tools and services provided by third parties for the purposes of hosting, IT infrastructure management, statistical analysis, payments, marketing, remarketing, advertising campaign management and user experience optimisation. For completeness, below we list the main services in use at the time of drafting this Policy, which are periodically updated: TikTok Conversion Tracking; TikTok Remarketing; Meta Events Manager; Shopify; Shop Pay; Visa; PayPal; Mastercard; Google Pay; American Express; Rakuten Advertising (https://rakutenadvertising.com/legal-notices/servicesprivacy-policy and https://rakutenadvertising.com/legal-notices/servicesprivacy-rights-request-form); NextRoll; Meta ads Conversion Tracking (Meta pixel); Google Tag Manager; Google Analytics 4; Cloudflare; Online sale of goods and services.
Amazon Web Services (AWS); Shopalyst; Rakuten LinkShare; Rakuten Advertising Affiliate; Rakuten Advertising Remarketing; Hotjar surveys; Hotjar Recruit User Testers; Hotjar Poll & Survey widgets; Hotjar Heat Maps and Recordings; Hotjar Form Analysis and Conversion Funnels.
The updated list of services and providers used is available via the Website's Cookie Preference Center or may be requested by writing to privacy@lamartina.eu.
8. Data Controller and Data Processors
8.1 Data Controller refers to a person who, individually or jointly with other persons, determines the purposes and manner in which the Personal Data is or should be processed. The Data Controller is LM Europe SA, with its registered office at Via Maestri Comacini 2, 6830, Chiasso - Switzerland - email address: privacy@lamartina.eu - Telephone: +41 (0)91 6905100 - Fax: +41 (0)91 6905109.
8.2 Data Processor refers to any person who processes data on behalf of the Data Controller. The Data Processor may be an employee of LM specifically appointed as a Data Processor or a supplier of LM responsible for maintaining the Database.
9. Rights of the data subject
The customer has the right, at any time, to exercise the following rights:
a. the right to access their Personal Data;
b. the right to correct/update/modify potentially inaccurate or incomplete Personal Data;
c. the right to request the deletion of their Personal Data where the processing is unnecessary or otherwise illegal;
d. the right to request the limitation of the processing of their Personal Data in the event that the Personal Data processed is inaccurate, unnecessary or processed unlawfully;
e. the right to portability, i.e. to obtain a copy of their Personal Data, in a commonly used and readable format, as well as the transmission of such Personal Data to another data controller;
f. the right to object to the processing of their Personal Data;
g. the right to withdraw their consent to processing;
h. the right to lodge a complaint with the competent data protection authority.
10. Other privacy procedures
Please note that if you are an LM customer and/or are already registered in any LM database on a worldwide basis, additional or different privacy policies and statements may apply. This Privacy Policy does not replace or modify any other privacy procedures or statements that may be applicable to personal information collected and/or used by LM elsewhere.
11. This Privacy Policy
LM may amend and modify this Privacy Policy from time to time to incorporate new technologies, industry practices and regulatory updates. Any modified version will be published on the LM Website and/or displayed in the shops.
12. Email Tracking
Profiling activities consist of analysing the Data Subject's preferences, interests and purchasing habits in order to personalise commercial offers and marketing communications.
Our newsletters and commercial communications may contain small, invisible images (tracking pixels) that allow us to know if and when a message was opened, along with technical details such as the date and time of opening, device type, email client, and IP address. We use this information to measure the effectiveness of our communications and, subject to your prior consent, to tailor content to your interests. Processing is based on your consent and is carried out via the Klaviyo platform, which acts as a data processor. Data is retained for 24 months.
You may withdraw your consent to tracking at any time via the link at the bottom of each email—while continuing to receive the newsletter—or by writing to privacy@lamartina.eu. You can also prevent tracking by disabling the automatic downloading of images in your email client settings.
Version: October 2026.
